Entries for the second Asda Foundation Pennine Lancashire 10K were officially opened today as it was revealed local charities are in line for a huge £10,000 boost.
The cash was raised by the face of Safestyle Windows' famous TV adverts, Jeff Brown, who lost over 5 stone in weight to take on the event organised by Jane Tomlinson's Run For All.
He accepted a challenge thrown down by Lancashire firm Premier Range, which pledged to donate £10,000 to the Jane Tomlinson Appeal if he completed the race. Jeff crossed the finishing line last June in 1hr 37mins.
And now the Appeal has decided to distribute the money among good causes in the Burnley area through the Big Charity Giveaway.
Local causes and projects can apply for a share of the charity pot, ranging from a couple of hundred pounds right up to £5,000.
Jeff said: "It's fair to say I'm not a natural runner and it was quite a tough challenge to take on but, with so much money pledged, I was determined to complete the course.
"It was a great feeling to cross the finishing line and it is wonderful that the Jane Tomlinson Appeal has decided to give the money to charities in our area."
Siobhan Curtis, Jane Tomlinson Appeal legacy manager, said: "Jeff showed great determination and commitment in training for the run and we are very proud of him for managing to complete the challenge he was set.
"It is fitting that charities in Burnley and surrounding areas will now have the opportunity to join in the Big Charity Giveaway and apply for a share of the money his efforts raised."
The Big Charity Giveaway was unveiled at the launch of this year's Pennine Lancashire 10K at the Gawthorpe Hall training ground of Burnley FC - who are keen supporters of the annual event.
Burnley FC manager Sean Dyche said: "We're always pleased to be able to support events like the Pennine Lancashire 10K. The event brought everyone in Burnley together last year and we're sure it will be another huge success in 2014 - as well as raising thousands of pounds for deserving causes."
Last year's debut Pennine Lancashire 10K proved a fantastic success with over 1,500 runners registering to part. And the 2014 event on Sunday 22nd June promises to be even bigger and better, still.
Organisations have until March 31st to apply for a grant under the Big Charity Giveaway.
Groups applying must have charitable status and the bid should be for a specific project - not general running costs. Applications will be particularly welcomed from charities working with children or people with cancer - although, of course, all will be considered. Applications - limited to one per organisation - can be submitted for up to £5,000. There is no minimum amount. Once applications close, a panel including Jeff Brown will determine the applications.
The successful applicants will be announced in April.
To receive an application form please email firstname.lastname@example.org