The Jane Tomlinson Appeal was established by the late Jane Tomlinson CBE to raise funds for children's and cancer charities.
Jane Tomlinson's Run For All Partners with Epiphany to Race to the Top!
The Jane Tomlinson Appeal and Run For All announced today that it will be working with Leeds-based search marketing agency Epiphany Solutions to create a search strategy that will see the charity lead the way in sporting events throughout the UK.
The charity, formed by the late Jane Tomlinson CBE, has raised more than £3 million to date for charities both locally and nationally. Funds raised from the 10K series continue to benefit charities such as Martin House Hospice and Yorkshire Cancer Research
Epiphany, the fastest-growing search agency in the UK, has already embarked upon the research phase of the campaign, with the goal being to dominate search results relating to running events. Epiphany will also be building a social media strategy that aims to engage with key influencers on Twitter, Facebook, YouTube and blogs in order to put the charity 'first in mind' of the running community and build a loyal support base.
Epiphany's MD Rob Shaw said, "We are absolutely delighted to be working with Run For All and The Jane Tomlinson Appeal to generate a winning search campaign - not only because they're a great charity doing astounding things, but because their ethos fits with our brand. And also because there are lots of sporting enthusiasts here at Epiphany!
"After the initial review, our talented team will implement their strategies to ensure success in both rankings and traffic."
As well as three highly successful 10k runs in Hull, Leeds and York the Jane Tomlinson Appeal has recently announced two brand new events, the Yorkshire Swimming Festival and the Yorkshire Dales Walking Festival. With more than 25,000 people due to take part in this year?s events, it?s set to be another fantastic year for charitable sporting events in Yorkshire. For the first time Epiphany will be joining around 600 other corporates to take on the challenge of being the fastest team in this year?s Clarion Leeds 10K corporate challenge.
Mike Tomlinson said, "We selected Epiphany based on their reputation in the industry and we liked the fact that they?re head office is locally based. I?m looking forward to seeing our charity and its site raise greater awareness, in the hope that we can increase both participation and knowledge."