Former England football manager Steve McClaren today blew the whistle to officially launch the 2014 Asda Foundation York 10K.
Entries are now open for the sixth annual running of the York 10K, which is organised by Jane Tomlinson's Run For All, and is expected to net tens of thousands of pounds for charity.
Hailed as one of the most beautiful city runs in the UK, around 6,000 people are expected to take part in this year's event which takes place on August 3rd.
Starting at Knavesmire Road alongside York Racecourse, the route takes in some of the city's most stunning scenery and historic landmarks including the magnificent Minster and Clifford's Tower.
York-born Steve, now in charge at Derby County, said: "It's an absolute pleasure to help launch this year's York 10K.
"I would urge as many people as possible to sign up for this wonderful event. Those taking part get to run through such a great city and raise money for a charity of their choice - it really is a win-win situation.
"Jane Tomlinson was an inspirational figure and this event is a big part of her legacy. I hope lots of people are inspired to offer it their support."
Jane Mooney, Fundraising Assistant for the Jane Tomlinson Appeal, said: "The York 10K has grown over the last six years to be one of the most popular fundraising runs in the North. Once more we are lucky enough to have a large team of runners supporting the Jane Tomlinson Appeal and we'd like to say a big thank you to them. The money they raise will go to support children's and cancer charities and their vital work across Yorkshire."
The event also incorporates the Morrison Utility Services Corporate Challenge, in which hundreds of businessmen and women will compete to lift the title of York's fastest firm. Trophies will be awarded based on the average time of the first three team members home.
Some of the biggest cheers on the day will be reserved for youngsters taking part in the FREE Arena Group York Mini and Junior Run, which also form part of the event.
Event lead Keith Taylor, of Run For All, said: "The York 10K is one of the highlights of our season. Runners, supporters and volunteers always turn out in force to make the run a big success and we are confident this year will be no exception."
Julie Ward, Asda Foundation Manager, said: "We are proud to be once again supporting the York 10K. It is a marvellous event that does so much to raise funds that charities need to continue their vital work."
Councillor Sonja Crisp, Cabinet Member for Leisure, Culture and Tourism at York City Council, said: "In many respects the 10K is York at its best - thousands of people enjoying our beautiful city and taking part in a colourful, vibrant event to raise funds for local charities.
"All those taking part can be sure of a warm welcome and we wish them every success."
For more information and to enter go to www.runforall.com